Taiwan's top 25 brand names for 2020 were announced today by the global branding consultancy Interbrand. For the 14th year in a row, Transcend Information is being featured as one of Taiwan's top brands. This highlights Transcend’s competence and flexibility in a highly competitive international market amid the impact of the COVID-19 pandemic.
Founded in 1988, Transcend has grown within a fast-changing industry to become a trusted memory product provider for over three decades. This year, COVID-19 has proven a major challenge. Transcend has overcome thanks to its strong R&D and manufacturing team in Taiwan, which has allowed it to continue to satisfy market demand. Starting several years ago, Transcend began launching a full array of digital marketing solutions and applications, transforming its marketing strategy by utilizing online approaches. Digital promotion plans have been carried out targeting embedded solutions and strategic products with high added value. Digital advertisements highlighting industrial applications have been displayed globally, while more resources have been put into e-commerce platforms to strengthen the connection with consumers. Although the pandemic struck physical commercial activities hard, Transcend has demonstrated its agility by strengthening its successful ventures into e-commerce, virtual trade shows, and social platforms, establishing a positive brand image.
As 5G networks continue to roll out, AIoT applications are on the rise. Transcend is riding this wave by releasing high-speed, high-endurance industrial SSDs that feature top-notch 96-layer 3D NAND and DRAM modules, DDR4-3200, that support edge computing. The pandemic also triggered a surge in purchases for the home. Transcend responded by releasing the ruggedized portable SSD ESD370C, high-performance USB flash drive JetFlash920, and CFexpress 820 Type-B memory card for professional photographers and videographers. These cutting-edge products propelled Transcend forward this year to win Taiwan Excellence Awards for the 17th consecutive year. In the meantime, Transcend has continued to give back to society by supporting national youth sporting events in line with Transcend's belief that the foundation for a better future lies in the well-being of young people.
The Best Taiwan Global Brands survey is organized by the Industrial Development Bureau of the Ministry of Economic Affairs and carried out by Interbrand and the Taiwan Institute of Economic Research. Its evaluation system is based on Interbrand's annual Best Global Brands ranking, applying quantitative financial analysis and qualitative role-of-brand and brand-strength analyses to assess a brand's true value.